EntrepreneurStrategistMarketer

Bringing Russian and CIS brands into Vietnam, hands on

I do not advise from a distance: we import, clear customs and sell here ourselves. Based in Ho Chi Minh City since 2022, running companies, warehouses and marketplace stores in Vietnam with my own team. I work with Vietnamese and Southeast Asian distributors, logistics operators, KOLs and agencies who need a reliable partner on the Russian side.

PhD in Economics · Russian Quality Award holder · Federal trainer at the REC Export School · founder of VietSmart Group and BoxPort

Discuss a partnership

Или заберите готовые материалы по рынку, это без заявки и бесплатно.

Дмитрий Васенин, основатель VietSmart Group
24+years in business
84market categories tracked daily
3own companies in Vietnam
Brands we work with

Бренды, которые выводили на рынок Вьетнама. Названы с их согласия.

Published in

Авторские материалы о вьетнамском рынке, без рекламы и заказных публикаций. All publications and videos

Working with me

Entering the Vietnamese market: four ways to work with me directly

This is the work I do myself. When you need a team to execute, VietSmart Group is below.

Private consultation

A working session on your case

Your task, my hands-on experience: entry strategy, how business actually works in Vietnam, negotiating with Vietnamese partners, vetting counterparties. You leave with an action plan, not general talk.

2 hours · call or meeting in Ho Chi Minh City42 900 ₽ (501 $)
Pay 42 900 ₽ (501 $)

After payment, write to dmitriy@vasenin.asia, and we will agree on a date and time. Payment means acceptance of the public offer.

More about the consultation
Express market analysis

Will your product sell in Vietnam

Category size and dynamics, Shopee, TikTok Shop and Lazada shares, three competitors with prices and sales, price corridors and entry barriers. A 25-page PDF within 48 hours of your product link.

25-page PDF · 48 hours11 700 ₽ (139 $)
Pay 11 700 ₽ (139 $)

After payment, fill in a short form: product link and cost price. The report arrives within 48 hours. Payment means acceptance of the public offer.

What is inside and other formats
Analysis with a verdict

An answer on your product

You send a product link, in 48 hours you get a PDF with a straight verdict: GO, CAUTION or NO-GO. Category, competitors, prices, unit economics. Calculated on our own data.

Market 11 700 ₽ (139 $) · unit 8 300 ₽ (99 $) · bundle 16 700 ₽ (199 $)full 42 900 ₽ (501 $)
Pay 16 700 ₽ (199 $) for the bundle

After payment, fill in a short form: product link and cost price. The report arrives within 48 hours. Payment means acceptance of the public offer.

Sample kit, 43-page PDF Line-up and prices
Talks

Webinars and conferences

Vietnamese market and niches, Southeast Asian e-commerce, how Vietnamese partners make decisions and how to negotiate with them. Federal trainer at the REC Export School: the programme is rebuilt for every audience. I do not charge a fee for speaking.

Talk · seminar · training modulefree
Topics and venues
Questions

Frequently asked

Where do I start if I am only considering Vietnam?

With a free snapshot of your category: message me on Telegram saying what you make, and you get the numbers and three competitors.

How is this different from consulting?

We are operators: we ship, clear customs and sell ourselves. The advice is backed by our own companies and warehouses in Vietnam.

What does it cost to test a niche?

The snapshot is free, express reports start at 8 300 ₽ (99 $), a full unit economics model is 42 900 ₽ (501 $), verdict in 48 hours. A two-hour private consultation is 42 900 ₽ (501 $), speaking is free of charge.

What if the answer is do not enter?

I show the maths, not an opinion. Walking away saves more than a failed launch: roughly a third of verdicts are negative.

How do I invite you to speak?

Send the topic, the format and the audience. The programme is built around the listeners, from ministry programmes to industry conferences.

Do you only work with Vietnam?

Vietnam is the base. Across Southeast Asia we go wider: Malaysia, Thailand and Indonesia through a partner network.

Data, not opinions

Vietnamese market data is refreshed every morning

84 категории, четыре площадки, ежедневный сбор. Когда вы спрашиваете про свою нишу, ответ уже лежит в базе.

Request a category snapshot
$11.1 bnVietnamese marketplace turnover, H1 2026, VietSmart Market Analytics
+44,11%year-on-year growth, VietSmart Market Analytics
53% / 44%доли Shopee и TikTok Shop, Q&Me, май 2025 по апрель 2026
48 hfrom a product link to a GO or NO-GO verdict

Оборот и рост: VietSmart Market Analytics, первое полугодие 2026. Доли площадок: Q&Me, май 2025 по апрель 2026, это другой период и другая методика. Методика и полные цифры: the half-year report digest

Calculator

Estimate the economics in 30 seconds

Category, price and cost. It gives a rough margin estimate on VietSmart benchmarks. The exact calculation for your shipment comes with the full report.

Full calculation with logistics and duties: 42 900 ₽ (501 $)
Platform fee−$1.92
Logistics and fulfilment−$0.96
Cost price−$4.00
Left per unit$5.12 (43%)

Healthy headroom: at this margin there is room for ads and discounts. This is a rough estimate: the platform fee is a category average, import duties and shipping to Vietnam are not included.

Check my product for free A free category snapshot with figures and three competitors. Reply the same day.
No payment

A snapshot of your category

Three fields, and back come the numbers for your category on Vietnamese marketplaces plus three of your competitors. The answer arrives the same day.

Get it in Telegram right away Your data goes nowhere else.
How it runs

How entering the Vietnamese market works

The sequence is the same for everyone: from the first request to sales on the platforms. Every step ends with a document, not a promise.

  1. 01 Request and free snapshot

    You name the product. Back come category figures from the Vietnamese platforms and three competitors. Takes a day, costs nothing.

    Result: you know whether there is anything to discuss
  2. 02 Analysis with a verdict

    A full category breakdown and unit economics on your cost price, including platform fees, logistics and duties. The verdict is direct: GO, CAUTION or NO-GO.

    Result: a PDF with the maths in 48 hours
  3. 03 Entry plan

    What to register, which documents and certificates are needed, which products to ship first, through which logistics and at what shelf price.

    Result: a roadmap with stages and budget
  4. 04 Execution on the ground

    Company, certification, warehouse, shops on Shopee and TikTok Shop, live streams and advertising. This is the VietSmart Group team working in Vietnam, not advice from another country.

    Result: sales and monthly reporting
Free

Free materials on Vietnamese marketplaces

The materials are sent by the @VietSmartGifts_bot. One tap and the PDF arrives in Telegram. The list grows with every new issue.

PDF · 14 pages

Vietnamese marketplaces: first half of 2026

Market size, platform shares, categories, price segments and ten recommendations for sellers.

Get it from the bot
PDF · monthly

Top 20 products of August 2026

The best selling Shopee listings and TikTok Shop leaders: prices, units, revenue.

Get it from the bot
PDF · TikTok Shop

TikTok Shop: shops and videos, August 2026

Двадцать магазинов с оборотами и эфирами и двадцать продающих видео с миллионами просмотров.

Get it from the bot
PDF · breakdown

Breakouts of August 2026: products that grew tenfold

Самые быстрые взлёты Shopee и магазины-новички, уже вошедшие в топ категорий.

Get it from the bot
PDF · season

Vietnam sales calendar: September to December 2026

Главные даты сезона, включая 11.11, и что готовить к каждой за восемь недель.

Get it from the bot
PDF · prices

Vietnam price map: August 2026

Рабочие ценовые коридоры по категориям: где покупают массово, а где пусто.

Get it from the bot
One condition: materials are sent to subscribers of the Business and Marketplaces in Vietnam channel. Each material is sent once.
Verifiable

How this is backed up

Instead of testimonials, things you can open and check yourself: publications, invitations from institutions and our own infrastructure in Vietnam.

Publications
Thirteen pieces in business and trade media since 2023: New Retail, SeaNews, Morskie Vesti Rossii, Logistics.ru, Oborot.ru, Tinkoff Journal. See the list with links
Talks
Fourteen venues across seven countries: Ministry of Economic Development and VAVT programmes, the Moscow Export Centre, forums in Tashkent, at Issyk-Kul and in Guangzhou. See the list and photos
Training exporters
Federal trainer at the Export School of the Russian Export Centre, webinars for its audience. From 2024 to 2026 served as the Moscow Export Centre ambassador in Vietnam.
Own infrastructure
Vietnamese legal entities, warehouses and fulfilment in Ho Chi Minh City and Hanoi, seller accounts on Shopee and TikTok Shop. We sell our own goods, not only other people's.
Own data
Daily collection across 84 categories on three platforms since 2024. The reports and the free materials.
Background
PhD in Economics, Russian Quality Award holder, entrepreneur since 2001, in Vietnam since 2022.
Press

Publications on Vietnam and Southeast Asia

Columns, interviews and podcasts in business and trade media. Every line links to the publication. All publications and videos

Video

Streams and podcasts on doing business in Vietnam

My own YouTube channel plus episodes with colleagues: logistics, marketplaces, contract manufacturing.

Projects

Three companies of my own

I only advise on what I do myself. That is the difference from desk consulting.

Founder

VietSmart Group

Southeast Asian market analysis and turnkey brand entry: our own database, reports and a team in Ho Chi Minh City and Hanoi.

viet-smart.com
Founder

BoxPort

International trade infrastructure: bonded warehouses and re-export. Through Vietnam to the world.

CÔNG TY TNHH BOXPORT
Author

@BusinessInViet

A channel on business and marketplaces in Vietnam: from the operations floor, no borrowed cases.

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Projects

What we did for brands in Vietnam

No figures and no internal detail: only the character of the work that went from start to shelf.

How every project starts

First a full market study: category size, competitors, price corridors, unit economics on the client's own cost price. The decision to enter is made on numbers, not on feel, and in roughly a third of cases the answer is no. Only then come paperwork, warehouse and the launch of sales.

BrandFreeHousehold chemicals

Category and price corridor analysis, then a launch from zero: registration, import paperwork, Shopee and TikTok Shop stores, official start of sales.

RESANTATools and equipment

Seasonal demand analysis, then bringing the equipment onto the platforms: in the rainy season pumps sell out, and the warehouse and listings are prepared for it in advance.

SemilyFast moving consumer goods

Niche and competitor analysis, then a Shopee store, the first fully official air shipment with no grey schemes, and a range reworked around weight and logistics.

LuxhommèHome appliances

A study of the home appliance category on Vietnamese platforms, listings rebuilt for the local buyer, and the launch of the brand's official Shopee store.

Brands are named with their consent. Project figures and internal arrangements stay off this site: they belong to the partners.

Команда VietSmart на своём стенде в Хошимине
Our stand at Vietfood & Beverage, Ho Chi Minh City, August 2026
About me and the team

Behind every I on this site there is a we: the VietSmart Group team in Ho Chi Minh City and Hanoi.

Legal entities and law, certification, logistics and warehouses, marketing and influencers, data analysis: every project is run by people on the ground in Vietnam. My part is strategy, negotiation and responsibility for the outcome. PhD in Economics, Russian Quality Award holder, federal trainer at the REC Export School. Partner at VietSmart: Giang.

24+years in business
15+specialists on the team
2cities: Ho Chi Minh City and Hanoi
50+launches and projects
First step

A free snapshot of your category

What you make and where you are looking. Back come category figures from the Vietnamese marketplaces and three of your competitors.

You get an answer the same day. Your details go nowhere else.
Talks

Talks on entering the Vietnamese market

Kyrgyzstan, Uzbekistan, China, Thailand, Indonesia, Vietnam and Russia: from ministry programmes to industry forums. Topics, formats, how to invite

Practical and organisational aspects of doing business in VietnamMinistry of Economic Development and VAVT, Vietnam track2026
Vietnam, Malaysia and Thailand: reading the market and finding your nicheMoscow Export Centre webinar2026
You don't need Vietnam. Or do you? A look at the dataMPStats webinar2026
Opening of the Made in Moscow standVietfood & Beverage, Ho Chi Minh City2025
10 more talks and events
Marketplaces as the new social networksRussian Retail Week, Moscow2025
Thinking like a brand owner, not a sellerSobranka forum, Moscow2025
What matters when entering Southeast Asian marketplacesBali sellers' breakfast, Eden Seminyak2025
Distribution on Vietnamese and Southeast Asian marketplacesSellers' breakfast, Phuket2025
Business with China and VietnamCanton Economic Forum, Guangzhou2025
Life, work and business in Vietnam: myths and realityEconomics faculty, lecture to students2025
Marketing and sales on marketplacesInternational Sellers Forum, Tashkent2025
Working with Vietnamese marketplacesSELLERS FORUM E-COM KG, Issyk-Kul2024
Entering Southeast Asian marketplacesSELLERS FORUM, Moscow2024
Business meeting Saint Petersburg and Ho Chi Minh CitySaigon Business Club, Ho Chi Minh City2023
SELLERS FORUM E-COM KG 2024, Иссык-Куль
KyrgyzstanSELLERS FORUM E-COM KG 2024, Issyk-KulForum speaker, Korumdu village, 26-28 July 2024
Международный форум селлеров, Ташкент
UzbekistanInternational Sellers Forum, TashkentYouth Palace, February 2025
Дмитрий Васенин выступает на Кантонском экономическом форуме
ChinaCanton Economic Forum, GuangzhouSpeaker at the “Business with China” conference, October 2025
Бизнес-завтрак селлеров, Пхукет
ThailandSellers' breakfast, PhuketDistribution on Southeast Asian marketplaces, April 2025
Бизнес-завтрак селлеров Бали, Eden Seminyak
IndonesiaBali sellers' breakfast, Eden SeminyakWhat matters when entering Southeast Asian marketplaces, 30 July 2025
Дмитрий Васенин читает лекцию студентам экономического факультета
VietnamLecture to economics faculty studentsLife, work and business in Vietnam: myths and reality, May 2025
Дмитрий Васенин на экспертной сессии Недели российского ритейла
RussiaRussian Retail Week, MoscowExpert session “Marketplaces as the new social networks”, June 2025
Дмитрий Васенин на форуме «Собранка» в Москве
RussiaSobranka forum, MoscowMarketing of consumer brands, May 2025
Дмитрий Васенин на выставке экспортных товаров в Хошимине
VietnamExport goods exhibition, Ho Chi Minh CityHCM City Export, March 2025
Invite me to speak

Tell me about your task

Market, partners, negotiations or a talk: write a couple of lines.

Get a free snapshot Message me on Telegram

Not sure whether Vietnam is worth entering? A snapshot of your category costs nothing.

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